And such actions of theirs cast a shadow on all of us.Īnd finally.
#ADBLOCK PLUS. PLUS#
Third, Adblock Plus is a leader in the field of ad-blocking, no matter what. Now, this argument does not work anymore. Thus, Eyeo could have claimed that they change the whole advertising market and try to connect users more with the industry. To ensure its way into the whitelist, all ads should have satisfied a set of criteria of "acceptability". Second, though all its contradictions, the original idea of "acceptable ads" initiative had a positive side. Turning Eyeo into an ad company is a direct conflict of interest. Ad blockers are designed to protect the rights of users and "balance" the development of ad technologies. We believe that this new initiative is a big mistake, which may cause serious consequences for the entire online advertising market.įirst, we do not think that one company can combine two such different roles. Sites will be able to continue to earn on advertising, users will get less annoying ads. In this case, Adblock Plus users will see "acceptable" ads and other users will continue to see "unacceptable" ones.Įyeo believes that this is an attempt to please both users and website owners.
#ADBLOCK PLUS. CODE#
How it worksĪnyone can use the code of the Acceptable Ads advertising network on his or her website. Now it is a real advertising network designed to show "acceptable" ads. Small sites got there for free, large companies should have paid a fee.Īnd recently Adblock Plus has launched an Acceptable Ads Platform, dramatically changing the approach itself. The owner of a website could appeal to Adblock Plus with the request for the inclusion to the whitelist. If any advertising complies with them, it can be added to a special whitelist of "acceptable ads". The initiative was embodied in certain criteria of "acceptability" of ads. And basically even then it was quite controversial. What happenedĪcceptable Ads program has already been there for a while. The most famous ad blocker in the world is now running its own ad network.įor those who are now puzzled (just like us), let us tell you more. This will take care of pop-ups, annoying music, and unrelated videos.Ba dum tss. However, if you have a whitelist of acceptable sites, you will not have a problem visiting the others where you don’t want to view ads. I personally don’t use ad blockers because there are many features of the sites that become unusable. But, the frequent reminders to whitelist may affect the overall browsing experience. My experience with CNN is that both browser extensions felt slower than usual, although I could read the content without ad interruptions.Īlso, both ad blockers were equally effective irrespective of browsers. However, the content creators notice that real fast, and you will be encouraged to whitelist their site if you want uninterrupted surfing.
Performanceīoth AdBlock and ABP are equally effective in blocking banner ads, videos playing sounds, and YouTube ads. Clearly, ABP has a slight edge over AdBlock with more platforms supported. On the other hand, ABP supports all of them along with the Samsung Internet browser, Yandex, and Opera.
#ADBLOCK PLUS. ANDROID#
Both have similar designs where you can see the number of blocked ads.ĪdBlock currently supports Chrome, Firefox, Edge, Safari, iOS, and Android phones. It was originally meant to serve as a Google Chrome extension, which back then was a fairly new browser, and aptly called “AdBlock for Chrome.”Īs far as similarity goes, both ad blockers trace their origins to EasyList, which still serves as a primary filter engine for ABP and AdBlock, as well as uBlock Origin. On the other hand, the product called AdBlock (notice the “B” in capitals) was originally developed in 2009 after a crowdfunding campaign by Michael Gundlach in New York City. After version 0.5, the project was abandoned until Michael McDonald improved on the original ad blocker in 2006, renaming it as “ Adblock Plus (ABP).” The product is currently managed by Eyeo GmbH, a German company.
It was created for Firefox in 2002 by Henrik Sorensen, a Danish developer.
The ad blocker currently known as “Adblock Plus” was originally called Adblock 0.1. The names of both products have changed quite frequently which is what causes the confusion. While both products are equally good in many ways, they have their own specific advantages in a few areas. In this article we compare the two ad blockers for their effectiveness in blocking ads, the level of customization possible, and important features such as whitelisting.
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